• Excellent mood among the exhibitors
• Over 42,000 visitors during the five days of the fair
• Top marks for the demonstrations and accompanying programme
• Visitors keen to buy good quality products
• Noticeably broader international scope among visitors to the fair

Over 42,000 visitors came to the 13th International Exhibition for Hunters and Fishermen, which ran from 28 March to 1 April 2007 at the New Munich Trade Fair Centre. They came to find out about all the latest trends and to buy equipment in readiness for the coming hunting and fishing season. The number of visitors matched the levels achieved in 2005. And among the visitors from outside Germany, the numbers doubled. Once again there was strong interest from Italy and Austria. Interest in Jagen und Fischen is also growing among eastern European countries, shown in the presence of delegations and rising numbers of visitors from the Czech Republic, Hungary, Slovenia, Serbia and Romania.

“Hunters and fishermen make an invaluable contribution to the preservation of the natural environment in Bavaria. As nature no longer has a self-regulatory mechanism in the original sense for maintaining a balance between the different species, the services of hunters and fishermen in this respect are being called upon more and more. Hunting and fishing has a responsibility to nature and society. As a result there is an increase in the number of people who want to find out first hand about fishing and hunting. In 2007, too, the trade fair Jagen und Fischen has once again proven to be an attractive platform for hunting and nature. Interesting displays and demonstrations have turned the fair into an impressive experience. This is underpinned by the ongoing success of this fair.” This was how Bavaria´s Minister for Agriculture and Forestry, Josef Miller, summed up the fair.

“We are very satisfied with how the fair is developing, in particular with the clear rise in the number of visitors from abroad. Among the exhibitors, the mood was excellent, for there was great demand for high-quality products. The top-quality accompanying programme, too, was a big attraction, with many people enjoying the numerous displays on themes like hunting and sports weapons/optics, cooking game and fish and fly-tying. And, as always, the birds of prey brought along by the German Falconry Order and the presentation of hunting dogs were inundated with spectators,” said Hans-Joachim Heusler, Managing Director of Messe München.

In the visitor survey 81% of respondents rated Jagen und Fischen as “excellent” or “good”. Particular praise went to the new section called Bayern Life. Top marks went to the sections on hunting and hunting dogs (95% of respondents gave this rating), weapons and accessories (89%), and clothing and accessories (87%). This positive mood was also reflected in a willingness to buy: 90% of respondents said they had bought something at the fair, and 79% said they would be making further purchases after the fair.

The special display on ‘Hunting and Sports Weapons / Optics’, at which the key manufacturers of weapons and optics were represented, was rated by 92% of visitors as “excellent” or “good”.
The accompanying programme was extremely well received by the visitors and it achieved superb ratings. Over 96% of visitors gave the highest rankings to the many diverse demonstrations on the Action Stage, 95% to the display of birds of prey and over 91% to the demonstration of game and fish cookery by top chef Alfons Schubeck.
The announcement of the Hunting Queen ‘Diana 2007’ attracted broad media interest. The winner is the charming 17-year-old grammar-school student Barbara Schmid from Kelheim.

The presidents of the two conceptual sponsors of Jagen und Fischen also confirmed this positive response to the event: Professor Dr Jürgen Vocke, President of the Landesjagdverband Bayern e.V. (Bavarian Hunting Association), summed up his impressions with the words: “I am very satisfied with how Jagen und Fischen went, and so, too, was the overwhelming majority of the visitors. This fair is an important forum for many hunters, indeed many of them meet colleagues here they have not seen for years. On the other hand it´s also important for us to have a public platform for the subject of hunting and to inform the public about the many duties and responsibilities that hunters have. I would like to see many more families with children attending the fair, to come and find out all about hunting and to have fun.” Also highly satisfied was Alfons Blank, President of the Fischereiverband Oberbayern (Fishing Association of Upper Bavaria): “We were very happy with the number of visitors. Because it is important for our association that we put on a presentation here and thus reach the general public. I would like to give special praise to the press work for Jagen und Fischen. We have never had so much attention from the media. The big hit with the reporters was the subject of ‘Haute Couture from the Fish Factory’. I am pleased that Jagen and Fischen has helped present this idea to the public.”
This year a total of 354 exhibitors from 20 countries put on a presentation at Jagen und Fischen. 65 of those exhibitors came from outside Germany. The great satisfaction among exhibitors, prompted by the crowds of visitors, is reflected in their comments on Jagen und Fischen:


Beer Josef, Waffen-Beer:

“Jagen und Fischen is going from strength to strength. We are very satisfied. Our stand was full of visitors from morning till evening. In particular I was pleased to see that many people from Switzerland, Austria, South Tyrol and the Czech Republic also came along to inquire about second-hand weapons. Our high-quality clothing ranges, too, went superbly well. It was once again confirmation for me that good advice and quality are rewarded. Jagen und Fischen 2007 was an even more successful event for us than 2005.”


Bonkowski Tino, Autohaus Hartmann:

“The period from midday to about 3 p.m. was the busiest. As a car dealer, we are restricted to the area around Rosenheim and Traunstein. Yet it was important for us to be present at Jagen und Fischen. We see our presence here as mainly about providing information and as an opportunity to raise our profile. At this fair we reach an important target group.”


Fuchs Wolfgang, Association of Manufacturers of Hunting and Sports Weapons and Munitions:

“All our members were very pleasantly surprised by the great efforts put into the press work for Jagen und Fischen in terms of advertising and PR work. With this in mind I will do all I can to also bring the sports weapons manufacturers to the fair in 2009. The audience we meet here at this fair is very knowledgeable. Our manufacturers are very satisfied. I also thought it was very good that celebrities like star chef Alfons Schubeck and actor Rolf Schimpf were here. I am delighted that everything went so well and I am confident that we will be taking an even bigger joint stand here in 2009.”


Großmann Hans Heinrich, Großmanns:

“For us Jagen und Fischen went extremely well. We can expect an increase in sales of around 30% as compared to the event in 2005. That makes us more than happy. The lectures that I gave here at the stand always attracted crowds of people. The visitors know and appreciate the fact that I only sell excellent quality.”


Palvölgyi Zoltan, Forst Hungaria:

“We have been coming to Jagen und Fischen for several years and I can say that this year it was better than last time. We had more visitors and lots of interest shown. For us, as the leading Hungarian supplier of hunting holidays, it is important to be here and to maintain personal contact with our customers. We are very satisfied.”


Roese Eberhard, Landesfischereiverband (Bavarian Association of Fishermen):

“We had very, very many visitors who came to pick up information from us. At times we were completely engulfed. We were also able to welcome the President of the Bulgarian Hunting and Fishing Association to our stand, and we talked about a future cooperation between the German and the Bulgarian associations. Jagen und Fischen is always a very attractive presentation platform for the members.”


Schmid Michael, Auto Schmid:

“We have been coming to Jagen und Fischen as exhibitors for 25 years. The number of visitors is very good, although they are not buying so much as in the early years. Nevertheless the level of interest is high and we had some good talks. I see our presence here as a way of initiating new business and raising our profile. Overall taking part in Jagen und Fischen is worthwhile for us, because here we can meet our target group.”


Weinbauer Erwin, vintner:

“The quality of the visitors we talked to was good, even though they held back somewhat when it came to the more expensive items. I like the new section called Bayern Life, and would like to see it expanded in 2009. That makes the fair even livelier.”

For further information and photos to download, go to: www.jagenundfischen.de


The next Jagen und Fischen takes place from 1 to 5 April 2009.


About Messe München International MMI

Messe München International (MMI) is one of the world´s leading trade-fair organisations. It organises around 40 trade fairs for capital and consumer goods, and new technology. Over 30,000 exhibitors from more than 100 countries, and over two million visitors from more than 200 countries take part each year in the trade fairs in Munich. In addition, MMI organises trade fairs in Asia, Russia, the Middle East and in South America. With four subsidiaries abroad and 66 foreign representatives covering 89 countries, MMI has a truly global network.

Press Contact

Dr Jutta Seitz
Susanne Stimmer
Tel.: +49 89 949 20681
Susanne.stimmer@messe-muenchen.de