January 16 – 18, 2026 | Messe Augsburg
Experience nature.
The popular public trade fair JAGEN UND FISCHEN is the southern German industry meeting place at the start of the season. Hunters and anglers come together here on four exhibition days to get the latest trends at first hand, but also to grab special exhibition bargains.
The trade fair is the ideal platform to bring together offer and demand in a special way—supplemented by attractive supporting program points and events an unmissable experience!
exhibitors from 21 different nations
visitors in total
exhibition space in total
You can find more information about JAGEN UND FISCHEN here:
The most successful sector trade fair in and for southern Germany
More than 300 exhibitors from 20 countries met over 25.000 visitors.
High sales volumes
92% of the visitors make purchases at the trade fair, 62% plan to buy items in the specialist store following their visit to the trade fair. Find out more about what attracts visitors to the trade fair and actual figures on the trade fair.
The season kicks off in Augsburg
As the first trade fair of the year, JAGEN UND FISCHEN is ideally suited for product presentations and new customer business.
A successful mix
The exhibition sectors and the attractive, extensive supporting program offer special highlights not only for hunters and anglers, but also for outdoor enthusiasts and animal and nature lovers.
Attractive trade fair location
Short distances, efficient infrastructure and excellent transport connection guarantee an efficient exhibition.
Roll cameras! Experience once again the highlights of JAGEN UND FISCHEN at the Messe Augsburg.
„This is where I see the latest trends in the industry first.“
75%
„Not only can I get personal advice, I can also take the product home with me.“
92%
„Here I can meet friends and acquaintances outside the season.“
60%
„The overall package works well.“
87%
Source: JAGEN UND FISCHEN visitor survey 2023, multiple answers possible
Online application and all the important documents regarding your participation are available here.
