January 16 – 18, 2026 | Messe Augsburg
Experience nature.
This popular B2C trade fair is a must-attend event for the industry: The latest trends and products in hunting, fishing, outdoor activities, and off-road driving are complemented by an attractive lineup of side events and activities.
A total of 90 companies participated in the exhibitor survey. Of those, 83 reported high satisfaction, and 74% would recommend exhibiting. Around 78% prefer the January date and oppose moving the event to April. Exhibitors particularly highlighted strong visitor traffic and the positive atmosphere. 87% were very satisfied with exhibitor support, and 73% rated marketing efforts (print and digital) as very good.
From the visitor survey (200 respondents):
Our visitors value both organization and content – and your presence makes the event even stronger. If you want to reach them, you need to be at JAGEN UND FISCHEN!
From near and far: 40% of visitors to JAGEN UND FISCHEN come from the immediate vicinity - almost as many (36%) have a further journey, travelling between 50 and 100 kilometres. Just under a quarter of the visitors travel up to 300 kilometres.
“This is where I first see the latest trends in the industry.”
75%“In addition to personal advice, I can take the product home right away.”
92%“This is where I meet friends and acquaintances outside the season.”
60%“The overall package is convincing.”
87%
Source: JAGEN UND FISCHEN visitor survey
“JAGEN UND FISCHEN is extremely well attended – far more than we expected – and the audience is very interested. Despite the break due to COVID, we decided to even expand our stand, and that turned out to be exactly the right decision. We’ll definitely be back again next year!”
Jochen Pohl, Carl Zeiss
“We are very satisfied. JAGEN UND FISCHEN is not only well attended – you can really tell that visitors are eager for trade fairs again. The decision to condense the event into three days was absolutely right and very well executed.”
Hesham Khalifa, Blaser Group
“We are absolutely satisfied – the trade fair has been a complete success for us. We had a constant flow of visitors, all of whom were very interested. A particular highlight was the around 40 different species of fish and crustaceans we presented in the aquariums.”
Dr. Oliver Born, District of Swabia
On this page we answer some frequently asked questions—it's worth a look!
Do you have a question that is not listed here or a suggestion you’d like to make? Then please feel free to contact us.
For questions regarding the hygiene concept, travel and services on the trade fair grounds, please refer to the list of frequently asked questions on the organizer’s website (Messe Augsburg).
You can view our ASMV GmbH house rules and user regulations here