January 16 – 18, 2026 | Messe Augsburg
Experience nature.
This popular B2C trade fair is the industry meeting point in southern Germany to kick off the season, and has been held every year since 1987. Steadily growing exhibitor and visitor numbers demonstrate the importance of this event.
Our diverse exhibition sectors present the latest trends and products from the hunting, fishing and the outdoor and offroad scene.
We are offering a varied supporting program for young and old alike:
Bird of prey presentations and flight shows
Hunting dog demonstrations and presentations that show their conformation, gait and general appearance
Live demonstrations of fish dish preparation
Performance by hunting horn blowers
Varied children's program for younger visitors
exhibitors from 20 different nations
visitors in total
exhibition space in total
Source: JAGEN UND FISCHEN exhibitor and visitor registration 2023
The wide range of goods on offer from the exhibitors turns the visit into an exceptional shopping experience. And the timing for the start of the season is also ideal: three quarters of the visitors want to see the latest trends in the sector first in Augsburg.
„This is where I see the latest trends in the industry first.“
75%
„Not only can I get personal advice, I can also take the product home with me.“
92%
„Here I can meet friends and acquaintances outside the season.“
60%
„The overall package works well.“
87%
Source: JAGEN UND FISCHEN visitor survey 2023, multiple answers possible
Of the 25,000 visitors to JAGEN UND FISCHEN 2023, 62% were interested in the hunting section of the exhibition, closely followed by fishing, which aroused great interest among 60%. The hunting dogs attracted more than a third of the visitors (34%).
From near and far: 40% of visitors to JAGEN UND FISCHEN come from the immediate vicinity - almost as many (36%) have a further journey, travelling between 50 and 100 kilometres. Just under a quarter of the visitors travel up to 300 kilometres.
"JAGEN UND FISCHEN is extremely well attended, it is clearly more than we had expected and the audience is very interested. Despite the Corona break, we had decided to even enlarge our stand - that was exactly right. We will be there again next year!"
Jochen Pohl, Carl Zeiss
"We are very satisfied. JAGEN UND FISCHEN is not only well attended - you can tell that the visitors are hungry for the fair. The decision to compress the fair into three days was exactly right and was very well implemented."
Hesham Khalifa, Blaser Group
"We are absolutely satisfied, the fair is a complete success for us. We had permanent business and the visitors were all very interested - a special highlight were the approx. 40 different fish species and crayfish that we showed in the aquariums."
Dr. Oliver Born, Bezirk Schwaben
If you’d like to find out even more about our exhibitors and visitors, take a look at our statistics and the participant survey:
